Market Research and Program/Institution Readiness

Market Research and Program/Institution Readiness

It’s important to know what you’re getting into.
You’re a respected top-tier university with high quality academic programs, but are you viable in the increasingly competitive online environment? This is an important question to answer, and the simple truth is that not all programs that work on campus will be successful online. That’s why we’ve developed our data-driven market feasibility studies.

Along with the experience of launching and running more than 100 successful online programs, Embanet has developed a long-established reputation for using high-level market research to reduce risk and deliver predictable results. Embanet thoroughly examines the online marketplace and gathers a wealth of data in advance of any program launch. The information gathered is compiled into a comprehensive market feasibility study, which includes an expected enrollment model featuring lead and conversion rates projected term-by-term.

You don’t test the waters by taking a leap of faith. It’s important to research and to ask tough questions that deliver real answers. Will the market sustain this program? Is our institution ready to support expansion and added enrollments? How will we communicate our plan to faculty, our board and other stakeholders?

Your program is ready, but is your infrastructure?
Once it’s determined that a viable market for your program exists, the next step is making sure your academic institution is prepared for expanded enrollments. Institutional readiness means having the infrastructure and specialized processes in place to handle an expansion. Embanet evaluates every Academic Partner in over twenty areas, including program scalability, admissions processes, faculty and staff resources, and all areas of student support services. In addition we perform a program readiness assessment prior to or in conjunction with the institutional readiness assessment to ensure program curriculum is optimized for quality outcomes.

The goal is to create a Blueprint for Success.
The final step in the assessment process is using the market feasibility study, the program readiness assessment and the institutional readiness report to develop a financial pro forma and gap analysis report that detail the current state of the program, its expected performance, the required resource investment and the timeframe in which we as partners can develop an academically and financially successful program. This Blueprint for Success can be used to effectively plan growth, validate the online expansion to stakeholders, and substantially reduce risk for the entire university.